Slightly Different, Nelson, New Zealand https://www.slightlydifferent.co.nz Web design, development and hosting. Nelson, New Zealand. Slightly Different Tue, 21 Feb 2017 04:17:39 +0000 en-NZ hourly 1 30998850 Introducing photography & videography with Todd Starr https://www.slightlydifferent.co.nz/introducing-photography-videography-with-todd-starr/ https://www.slightlydifferent.co.nz/introducing-photography-videography-with-todd-starr/#comments_reply Wed, 15 Feb 2017 21:45:15 +0000 https://www.slightlydifferent.co.nz/?p=3592 The post Introducing photography & videography with Todd Starr appeared first on Slightly Different, Nelson, New Zealand.

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We’re really pleased to announce a new member to our eclectic team bringing his amazing skills in photography and videography; Todd Starr

Todd runs his business, Focus Digital, in Nelson and brings a new strand to the media we can offer in supporting our clients marketing.

Good photography is incredibly important in promoting your products, team and services on the web and can make all the difference to how your web site you’ve invested in presents itself; it can be the difference between attracting clients in and not.  However, many shy away from it as an expensive service that a mate can achieve on the cheap. Todd combines a keen eye for detail in his photography with local knowledge and at prices that work for local and small businesses.

Videos are rapidly dominating the web for creating dynamic adverts, instructional and training guides and many other purposes.  Those who can afford them are winning over those who lag behind and again it has to do with budget or the perception of high cost in creating these videos.  Todd again brings a very reasonable new service that local and small businesses can afford while being more obsessive than most about the detail of his video editing and the messages he is trying to get across for your business.  His immense pride in the end result shows through in every video.

Turn To Stone

Todd's Show Real

So if you’re looking form photography or videos for your web site contact us now.  Or for more details on Todd’s services click here

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Launching AdWords Campaign Management by SmarterAdmin https://www.slightlydifferent.co.nz/launching-adwords-campaign-management/ https://www.slightlydifferent.co.nz/launching-adwords-campaign-management/#comments_reply Wed, 01 Feb 2017 02:07:41 +0000 https://www.slightlydifferent.co.nz/?p=3527 After numerous customer requests, we are launching our GOOGLE ADWORDS CAMPAIGN MANAGEMENT SERVICE – a new offering for 2017 from SmarterAdmin. AdWords™ is Google’s online advertising platform and, used wisely, can be a very cost effective approach as part of…

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After numerous customer requests, we are launching our GOOGLE ADWORDS CAMPAIGN MANAGEMENT SERVICE – a new offering for 2017 from SmarterAdmin.

AdWords™ is Google’s online advertising platform and, used wisely, can be a very cost effective approach as part of your online marketing strategy.

The trouble that most of us have is the sheer number of controls and options that AdWords™ offer; making it highly flexible but also daunting to use. It is hard to know how to get the best from your advertising budget.

The complexity has caused some clients to ask us time after time if we can take on the management of their Adwords campaign. Until now we have declined as we didn’t feel qualified to offer a value service until we had completed both research and training in the use of AdWords™.

We have been horrified at stories and reports from clients about some companies who appear to be turning Adwords into a black art that they can charge the earth for. Typically these reports have shown:

  • No reporting on what has been done
  • No indication of the result
  • Clients unable to access their Adwords campaign dashboard to monitor what is happening
  • A poor understanding of the client’s requirements and their target market
  • A disproportionately high percentage of the budget being spent on management fees rather than advertising

While there are many great services out there by very reputable companies, there do seem to be many others, particularly in the small business market, milking the complexity of Adwords at the clients cost. Or perhaps, being less cynical, getting involved without a clear understanding of the clients requirements and Adwords systems.

We have therefore been busy training up on the use of Adwords, using it ourselves and a few “friendlies” to formulate what we think is a fair and reasonable service for small businesses.

For more details on our new SmarterAdmin Google Adwords Campaign Management service click here

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SSL is now a must for all web sites? https://www.slightlydifferent.co.nz/ssl-is-now-a-must-for-all-web-sites/ https://www.slightlydifferent.co.nz/ssl-is-now-a-must-for-all-web-sites/#comments_reply Wed, 30 Nov 2016 03:20:56 +0000 https://www.slightlydifferent.co.nz/?p=3209 It’s long been recognised that all eCommerce web sites should have an SSL certificate; the thing that makes your site secure with HTTPS and gives you the little green or yellow padlock. However, what few web site owners know is…

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It’s long been recognised that all eCommerce web sites should have an SSL certificate; the thing that makes your site secure with HTTPS and gives you the little green or yellow padlock.

However, what few web site owners know is that SSL is advantageous for all web sites. As well as user confidence, search engines and browsers have for some time now favoured web sites with SSL.  This is now changing again to the extent of almost making SSL mandatory.

there is now less than two months before web browsers and search engines start effectively penalising web sites without SSL

SSL is no longer an option, it’s necessary. Regardless of what kind of site you have, you’ll soon  be penalized by the browser community and search engines for not having encryption.

Already, the browsers are rewarding encrypted sites with SEO ranking boosts and the use of advanced features. But soon, non-encrypted sites will be given negative security indicators and actively labeled “not secure” in the browser address bar.

If you would like some advise please contact us or purchase an SSL certificate online here

For more information see:

Why you Need SSL to Rank Better in 2016

SSL Certificates – Are they now Mandatory?

Google Will Soon Shame All Websites That Are Unencrypted

HTTPS as a ranking signal in Google

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New Partnership with CloudFlare increases security, performance and scaleability https://www.slightlydifferent.co.nz/new-partnership-with-cloudflare-increases-security-performance-and-scaleability/ https://www.slightlydifferent.co.nz/new-partnership-with-cloudflare-increases-security-performance-and-scaleability/#comments_reply Wed, 24 Aug 2016 22:45:23 +0000 https://www.slightlydifferent.co.nz/?p=3183 The post New Partnership with CloudFlare increases security, performance and scaleability appeared first on Slightly Different, Nelson, New Zealand.

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We’re really excited to announce a new partnership with CloudFlare, the web’s easiest performance and security solution. As a CloudFlare Certified Partner, we can now deliver their simple and free solution to help protect and accelerate your website. Once your website joins the CloudFlare community, it will load twice as fast and be protected from a range of online threats.

Your website without CloudFlare

Your website with CloudFlare

Getting started is super easy—you just need to log into your support panel, select the services you want to add it to, click add-ons and look for the CloudFlare add-on. With just a few clicks, you can activate CloudFlare and your website will automatically be faster and safer around the world. Or even easier just drop us and email at cloudflare@slightlydifferent.co.nz letting us know which site(s) you’d like it enabling on and we’ll do the rest for you.

Why wouldn’t you use CloudFlare CDN?

  • The basic CloudFlare service is FREE.
  • There is no commitment.
  • It significantly improves your web site performance and security.
  • Turning CloudFlare on and off takes two clicks of the mouse, so feel free to try it out.
  • We think you’ll like it.

To learn more about CloudFlare CDN and making the most of it with Slightly Different click here. 

To keep up to date with CloudFlare CDN on their blog click here.

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Our new web site is live, yippee! https://www.slightlydifferent.co.nz/our-new-web-site-is-live/ https://www.slightlydifferent.co.nz/our-new-web-site-is-live/#comments_reply Wed, 24 Feb 2016 01:07:52 +0000 http://www.slightlydifferent.co.nz/?p=3066 The post Our new web site is live, yippee! appeared first on Slightly Different, Nelson, New Zealand.

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Well, it’s been a long time coming but our new web site is finally live!!!  What a relief after a frustrating 6 months of working on everybody else’s web site but never getting our own sorted.

As you’ll see when you, hopefully, checkout our new site we have now split it into three different sites to reflect the direction our business is taking:

Secure Web Hosting

Slightly Different Web Hosting

Yep, our web hosting business is now an entity in its own right so gets its own web site.  This is largely a reflection on the fact that it has now grown from being a couple of servers hosting those web sites we develop to a full web hosting provider with servers on three continents across the world and hosting that’s suits any business.

We have also be working to provide a white label hosting solution that designers and developers can resell in order to benefit from the recurring revenue of hosting with no technical knowledge.

So checkout www.slightlydifferent.net.nz

Admin

Smarter Admin

www.smarteradmin.co.nz represents the totally new area of our business launched late last and year specialising in everything you should get done once your web site is live, all the admin work:

After all, why have a web site if you’re not going to manage and promote it!  And we just want to make that super easy for you.

Web Design Full Icon

Slightly Different Web Design & Development

And last but not least the web site you’re currently viewing; our main web site.  This is now much simpler and a place where we are able to focus on our design and development work.

Over the next year we will be slowly adding to this as we release a number of WordPress Plugins and WHMCS extensions that we’ve been developing but the heart of the site are still our web design and web site development services.

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Is Your Business Missing a Huge Opportunity? https://www.slightlydifferent.co.nz/is-your-business-missing-a-huge-opportunity/ https://www.slightlydifferent.co.nz/is-your-business-missing-a-huge-opportunity/#comments_reply Wed, 20 May 2015 03:56:35 +0000 http://www.slightlydifferent.co.nz/?p=588 Over 97% of businesses in New Zealand are small or medium in size, which means that collectively they are a significant part of the economy. A recent article in the New Zealand Herald article discussed a survey by Yellow, which…

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Over 97% of businesses in New Zealand are small or medium in size, which means that collectively they are a significant part of the economy. A recent article in the New Zealand Herald article discussed a survey by Yellow, which highlighted some interesting facts about internet use or lack of it, amongst these businesses.

Given that 57% of the population use the Internet on a regular basis to look up businesses and services, a figure that rises on an annual basis, it would seem logical that businesses would want to tap into such an extensive marketing tool. In fact a significant proportion of consumers only use the Internet.

However, over half of the small and medium sized businesses surveyed do not currently have a website.

In our experience, business owners who don’t have a website are concerned about:

blue-mouse-icon   The cost of developing a website

dk-green-pen-icon   Their ability to edit and maintain website content

clock-icon   Their time – it’s just another thing to fit in to an already busy schedule

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Understanding hosting

 

Websites have moved on significantly and it no longer needs to cost you the earth to have a professional, modern and easy to navigate website – one that actually works for you.

It is nice to have a bespoke design, but if budget is restricted you can choose a theme, and by editing options within the theme your website can transform to reflect your own brand.

Slightly Different Ltd offers a FreeStart package – this is a free WordPress website, and the package includes:

  • A free website design by choosing from the huge choice of free templates available
  • Your existing logo put into the design
  • A free content management and blogging system using WordPress.
  • The ability for you to add as many pages to your web site as you like
  • Upload and include in your site images, music, videos, PDFs and other files
  • Get blogging from day one and link to social media
  • A variety of Search Engine Optimisation tools available and a system search engines love
  • A choice of hundreds of free to install plugins to add new features to your site

You pay annual web hosting at $295 + GST per annum, and there is no charge for the website.  You are not tied to the hosting after the first year – you can move your website away if you choose.

Editing and updating your website will be easy.  If not, you don’t have to pay developers rates.  Take a look at our SmarterAdmin services – we can take all of this off your hands at a significantly lower price.

Don’t just take our word for it. Have a look at some examples of FreeStart websites and judge for yourself.  It might not be as daunting or as expensive as you thought.

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Aqua Technologies Limited in the UK merges with Slightly Different https://www.slightlydifferent.co.nz/aqua-technologies-limited-in-the-uk-merges-with-slightly-different/ https://www.slightlydifferent.co.nz/aqua-technologies-limited-in-the-uk-merges-with-slightly-different/#comments_reply Fri, 01 Feb 2013 02:47:59 +0000 http://www.slightlydifferent.co.nz/?p=2570 For the last 12 years we have owned and operated Aqua Technologies Limited in the UK. Doing exactly what we do here but over there. However, the time has now come to bring the two together and run them as…

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For the last 12 years we have owned and operated Aqua Technologies Limited in the UK. Doing exactly what we do here but over there. However, the time has now come to bring the two together and run them as one; under Slightly Different Limited.

While we are based in New Zealand we still continue to offer our services in the UK and Europe in exactly the same way as before but just with all the administration under one roof – Slightly Different Limited in New Zealand.  Nothing has physically changed.

From a New Zealand point of view:

  • We can now offer international hosting services from within New Zealand
  • Our UK design and development team is available to New Zealand clients

Form a UK point of view:

  • We still have the same UK team and UK address for our UK clients
  • We still work exclusively with Webworld UK to provide web design and development services in the UK and Europe
  • And, of course, we still accept pounds as we still bank in the UK

For details of how this impacts our UK clients please see here

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Hosting core network upgrades https://www.slightlydifferent.co.nz/hosting-core-network-upgrades/ https://www.slightlydifferent.co.nz/hosting-core-network-upgrades/#comments_reply Tue, 03 Jul 2012 02:41:04 +0000 http://www.slightlydifferent.co.nz/?p=1932 Some fundamental changes have been made to the core hosting network our web servers are hosted in: providing even better protection from outages reduced latency and improved performance they  have also tested the redundancy, confirmed the failover, and simulated a…

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Some fundamental changes have been made to the core hosting network our web servers are hosted in:

  • providing even better protection from outages
  • reduced latency and improved performance
  • they  have also tested the redundancy, confirmed the failover, and simulated a core switch failure for the network
[pullquote style=”left” quote=”dark”]A faster, safer and more robust network to host your web site in![/pullquote] [clear]

The technical stuff

The hosting network is now a multi-path, self-healing, 10 gigabit core network and is powered by a fully redundant Juniper core with multilayer switches capable of traffic rates as high as 10 gigabits per second.

Connections to the hosting network are available in almost every city throughout New Zealand.

The hosting network infrastructure utilises advanced routing/switching protocols (including BGP, OSPF and HSRP) for rapid convergence. With diverse carriers, divergent fiber paths, and full BGP routing tables, it is able to provide a superior level of performance and fault tolerance. Having more than two times the capacity being utilised it provides ample room for large bandwidth bursts.

  • 24/7/365 network monitoring by the Network Operations Center (NOC)
  • Juniper 10GbE wire-speed core network
  • Domestic peering for high speed traffic delivery within New Zealand
  • Redundant Fiber suppliers expandable to 160 Gigabits per second (Vector & Chorus)
  • Network DDoS, IDS and IPS detection and prevention systems deployed throughout the network
  • Strict Cat6 cabling standards have been uniformly utilised using only the T568B configuration

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Even more web hosting space, now 2GB on our main package … https://www.slightlydifferent.co.nz/even-more-web-hosting-space/ https://www.slightlydifferent.co.nz/even-more-web-hosting-space/#comments_reply Sun, 04 Mar 2012 23:12:14 +0000 http://www.slightlydifferent.co.nz/?p=1867 We have just re-worked all our hosting solutions to give you even better value for money but with the same performance and service. Due to a new storage system we are now able to offer a massive 1GB of data…

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We have just re-worked all our hosting solutions to give you even better value for money but with the same performance and service.

Due to a new storage system we are now able to offer a massive 1GB of data storage with our most basic package, 2GB with our main stream offering (Big Fish) and a whopping 3GB with Whopper.  All at no extra cost and giving you room for more email, larger databases and busier web sites.

This makes our web hosting solutions even better value and more flexible.

Slightly Different as ever!

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